What a healthcare brand did when 80% of people abandoned their carts

Meet the brand

AGEasy by Antara is a mission-driven healthcare brand under the Max Group, built to serve India’s senior citizens. Their ecommerce platform delivers medical-grade wellness products targeting chronic ailments like joint pain, lung conditions, and mobility issues - straight to customers' doorsteps across the country.

Meet the brand

AGEasy by Antara is a mission-driven healthcare brand under the Max Group, built to serve India’s senior citizens. Their ecommerce platform delivers medical-grade wellness products targeting chronic ailments like joint pain, lung conditions, and mobility issues - straight to customers' doorsteps across the country.

Challenge Ahead

Despite strong demand, AGEasy faced a critical problem: most customers never made it past checkout. More than 80% dropped off at the address entry stage.

Multi-step flows were too long
Coupon application was confusing
Prepaid orders lagged
Every failed checkout meant a vulnerable customer went unserved

“It was painful to see people who clearly needed our products abandoning carts just because the experience was clunky.”
— Suraj Singh, Growth Product Manager, AGEasy

‍

Solution

Other providers turned AGEasy away due to their hybrid stack (custom frontend, Shopify backend). Shopflo didn’t. Instead, Shopflo built a fully custom integration in just 3 weeks - no login loops, no trade-offs.

The transformation was immediate:

Address autofill for return users – ~70% now skip manual entry
Best coupon auto-applied – no more code hunting
Optimized payments – seamless routing across UPI, EMI, COD
Checkout upsell strip – ₹50K+ in daily added sales
RTO Suite – smart nudges, blocks, and partial payments to reduce risk

What once took over a minute now wraps in under 20 seconds. And that speed shows up in the results.

‍

Results Realized

Metric	Before Shopflo	After Shopflo
Checkout Conversion	Below industry average	Upward of 60%
Order Volume (1 Year)	Low double digits	15–17x surge
GMV Growth	Baseline	11x
Prepaid Order Share	~35%	~ 60%
Checkout Time	>1 minute	~20 seconds
Upsell Revenue	None	₹50K+ added sales in a day

‍

Bottom Line

With Shopflo, AGEasy turned friction into flow. They didn’t just improve metrics - they scaled. From 15x more daily orders to deeper prepaid adoption, Shopflo helped them convert with care and speed.

‍

“There was a time when we earned ‘X’ in an entire month. With Shopflo, we started earning that in a single day.”

Suraj Singh, Growth Product Manager, AGEasy

What a healthcare brand did when 80% of people abandoned their carts

Meet the brand

Meet the brand

Challenge Ahead

Solution

Results Realized

Bottom Line

Curious how this could work for you?