How Emomee stopped losing shoppers at checkout

Meet the brand

Built by parents for parents, Emomee’s mission is to raise emotionally intelligent, resilient kids at scale. The brand already engages over 1M subscribers and is on a path to 100M globally. Founded in Mumbai, this new-age IP brand is teaching children essential life skills through stories and play.

Meet the brand

Challenge

At its core are three cartoon characters designed to enrich screen time. Kids watch Emomee’s cartoons, then reinforce those lessons through curated play kits.

Emomee’s content was scaling faster than anyone expected. Kids were hooked on the stories and parents wanted the play kits to keep learning alive offline.

But every time parents tried to buy, they hit friction. Long forms made checkout feel heavy. Prepaid orders lagged, pushing families to default to risky COD. And for first-time parents exploring bundles, upselling opportunities slipped through the cracks.

Growth was happening at the top of the funnel, but at checkout the moment that mattered most, the brand seemed to be losing momentum.

“COD is always a nightmare for any brand.”
Pooja Jauhari, Co-founder, Emomee

Solution

That’s when Emomee brought Shopflo in - not just to fix checkout, but to turn it into a growth lever. The focus from day one was - conversion, trust, and visibility.

Here’s how Shopflo made it happen:

RTO Suite: COD defaulters automatically restricted, cutting failed delivery risk
Prepaid Growth: Smart nudges and optimized routing lift prepaid share from 55% to 72%
Split COD: Partial payment options improved acceptance and reduced cancellations
Upsell & One-Click Add-On: Parents now discover relevant play kits during checkout, boosting average order value without effort.
Seamless Data Flow: Intuitive dashboards helped Emomee track performance and double down on growth campaigns.

Results realised

Metric	Before Shopflo	After Shopflo
Conversion Rate	46%	58% (in 2 months)
Prepaid Order Share	55%	72% (in 6 months)

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Bottom line

With Shopflo, Emomee turns storytelling into sales. Checkout is now smooth, trusted, and growth-driven helping parents buy with ease and confidence.

For a mission-driven brand, that means less time worrying about payments—and more time focusing on raising the next generation of emotionally intelligent kids.

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You really test a brand’s character when things don’t go well. I deeply value how Shopflo handles crisis—with speed, ownership, and detail.

Pooja Jauhari, Co-founder, Emomee

Curious how this could work for you?

Let’s make it real. Book a call with our team, and we’ll show you exactly how Shopflo can drive real impact for your brand.

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