How a Food & Beverages brand optimized ad spend & grew conversions

+18%

Conversions

+30%

AOV

Meet the brand

The idea began when Manjari, during an MBA project at IIM Calcutta, traveled to Bihar and met rural women who carried the weight of managing both home and fields as men migrated to cities for work. Their simple yet powerful question,“Didi, hum aur kya kar sakte hai?” - sparked the beginning of Farm Didi. Today, the company empowers over 2,000 women - all while becoming the #1 online pickle brand on Amazon.

Meet the brand

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Challenge

“We were not able to capture the data of people who were visiting our website but not converting.”

— Manjari, Founder, Farm Didi

Despite strong brand loyalty and traction, Farm Didi hit a roadblock at one of the most critical growth levers: checkout. They struggled to capture customer data and had no visibility into why shoppers dropped off. Conversion rates were low, and there was no effective way to analyze the complete customer journey.

Key hurdles included:

No insight into visitor data → making it impossible to understand why shoppers abandoned carts
Minimal re-engagement opportunities → no structured way to recover or learn from lost customers
Checkout UI restrictions → leading to poor user experience and friction in conversions

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Solution

Farm Didi chose Shopflo as its first checkout provider. For Manjari and her team, it was about gaining visibility, flexibility, and features that fuel growth.

Here’s what changed:

Analytics & Data Visibility → complete view of the customer journey
Side Cart Experience → showcased offers seamlessly, boosting AOV
Upsell & One-Click Add-On → simplified cross-sells and increased basket size
Shop Pass → enabled faster logins and easy order tracking, reducing friction\

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Results

In less than 12 months, Farm Didi’s checkout transformed into a revenue growth engine.

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Metric	Shopflo Impact
Conversion rate	↑ ~ 18% increase
Average Order Value (AOV)	↑ ~ 30% increase

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Additionally, by converting more of the right visitors, Farm Didi was finally able to scale ad spend profitably instead of wasting it on drop-offs.

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“We saw that the percentage conversions on the website grew drastically when we moved to Shopflo as a checkout provider.”

Manjari, Founder, Farm Didi

Curious how this could work for you?

Let’s make it real. Book a call with our team, and we’ll show you exactly how Shopflo can drive real impact for your brand.

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