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How a Home Decor brand grew AOV by 26%
Industry:
Home & Kitchen
Products Live:
Checkout
Features:
No items found.
+26%
Increase in AOV
+15%
Conversion
Meet the brand
Floral Art by Nandini is a D2C home décor brand that began during the first COVID lockdown. What started with online floral workshops soon evolved into a product-led business—bundles and curated décor that helped people style their homes more easily and aesthetically. Over time, the brand expanded to more than 120 products, hitting five years in operation and ~3.5 years in e-commerce.
Meet the brand
Floral Art by Nandini is a D2C home décor brand that began during the first COVID lockdown. What started with online floral workshops soon evolved into a product-led business—bundles and curated décor that helped people style their homes more easily and aesthetically. Over time, the brand expanded to more than 120 products, hitting five years in operation and ~3.5 years in e-commerce.
The Challenge
As the brand scaled, checkout became a critical bottleneck:
- Native Shopify checkout lacked flexibility and performance
- Prepaid share lagged, leaving exposure to COD and RTO
- No smooth way to run upsells or optimize the cart experience
The Shopflo Solution
In mid-2023, Floral Art migrated to Shopflo, replacing their previous checkout partner. For Pranjal and team, the decision was about both features and support.
Here’s what changed:
- Upsell & Cart: Shopflo enabled cart banners and upsell flows to increase order value.
- RTO Suite: Helped reduce COD exposure and RTO-related losses.
- Prepaid Growth: Nudges and smoother payment routing increased prepaid adoption (+10% in 6 months).
- Reliable Infra: “The lack of downtime is also amazing. I don’t think we’ve had a single downtime issue so far.”
- Customer Support: “From day one itself the support we’ve gotten is the reason we’re here… the team is very responsive.”
Results realised
Bottom line
By partnering with Shopflo, Floral Art has been able to focus on products and supply chain, while letting checkout drive conversions and prepaid growth in the background.
If there’s anyone thinking twice, I’ve not had a single issue with them in the last two years. We personally do value relationships a lot, and Shopflo has really helped us with that in terms of providing the support we’ve required at every step.
Curious how this could work for you?
Let’s make it real. Book a call with our team, and we’ll show you exactly how Shopflo can drive real impact for your brand.
