How a fast-growing D2C skincare brand boosted checkout conversions by 22%

+22%

Conversion rate

+20%

GMV growth

Meet the brand

Founded by Elizabeth Isaac, Gunam Beauty started in Kerala, blending India's botanical heritage with modern science. Their offerings, from skincare to cosmetics, have garnered a loyal following across India's major cities and internationally. Their Shopify D2C store is central to their operations, supported by Amazon and select retail outlets.

Meet the brand

Challenge Ahead

In early 2024, Gunam initially adopted Shopflo but reverted to Shopify’s native checkout due to some limitations particularly around discount configurations.

Throughout late 2024, the team actively explored alternatives. Meanwhile Gunam’s founders kept noticing Shopflo’s superior UX on competitor skincare sites.

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Solution

In March 2025, Gunam’s team learned that the Shopflo product had matured. Impressed with Shopflo’s upgraded UX and fast WhatsApp support, they gave it another shot. This time, checkout didn’t just hold up - it leveled up.

From day one, the new setup clicked. Shopflo’s upgraded cart and checkout slotted right into Gunam’s growth engine - paid campaigns, PR buzz, and clearance urgency.

Key elements of the upgraded checkout experience included:

Smart Progress Bar: Visually guides users through checkout, reducing abandonment.
Address Autofill & Offer Callouts: Especially effective on mobile.
Built-In Upsell & Cross-Sell Modules: Increased AOV without hurting conversion.
Flexible Discount Engine: Easy-to-configure deals.
Prepaid Nudges: Strategic copy and incentives pushed more users toward upfront payment.
Real-Time Support: Quick answers during campaigns meant no delays or glitches.

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Results Realized

Shopflo’s custom cart and checkout dropped into the mix and turned that momentum into real results. Below are the impact at a glance:

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What improved?	Before coming back to Shopflo	After Shopflo
Checkout conversion	48.34%	~70%
Sales value (GMV)	Baseline	~20% growth
Prepaid transactions	Upwards of 60%	~75%

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The Bottom Line

Gunam didn’t just fix a broken flow, they built a smarter, faster path to growth. With the right checkout, every offer lands better, every nudge performs harder, and every campaign converts stronger.

If your checkout isn’t pulling its weight, it’s time to upgrade.

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“Everything is just cleaner and there’s no lag. Plus the extras—upsells, progress bar, prepaid nudges—aren’t there in other checkout platforms.”

Gunam Beauty team

Curious how this could work for you?

Let’s make it real. Book a call with our team, and we’ll show you exactly how Shopflo can drive real impact for your brand.

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