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How a bootstrapped saree brand 3×-ed orders
Industry:
Apparel
Products Live:
Checkout
Cart
Features:
Upsell
RTO Suite
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17%+
Prepaid share
₹95K+
Per month RTO savings
Meet the brand
Launched in January 2024 out of Bangalore, House of Suhi is a brand started by performance-marketer-turned-founder Sunad Kagitha and his wife, Sejal Goyal. Their mission is simple: put colour back into the urban saree closet. Selling almost exclusively chiffon, targeting women aged 18–35 in Tier 1 and 2 cities, Suhi operates with a lean five-person team and zero external funding - which means every conversion matters.
Meet the brand
Launched in January 2024 out of Bangalore, House of Suhi is a brand started by performance-marketer-turned-founder Sunad Kagitha and his wife, Sejal Goyal. Their mission is simple: put colour back into the urban saree closet. Selling almost exclusively chiffon, targeting women aged 18–35 in Tier 1 and 2 cities, Suhi operates with a lean five-person team and zero external funding - which means every conversion matters.
Challenge Ahead
A winning chiffon collection sent traffic soaring. But conversion? Flat. Shopify’s multi-step checkout created friction - tedious forms, confusing coupon inputs, and a prepaid share stuck in the mid-30% range. Suhi’s lean team needed a solution that didn’t just look better but also worked smarter.
It was clear we’d outgrown default checkout the moment we tried to scale. If customers can’t pay in seconds, they leave.
Sunath, Founder
Suhi chose Shopflo to eliminate funnel friction without compromising brand identity. The full stack was live in under 72 hours.
Solution
House of Suhi adopted Shopflo’s full checkout stack - Checkout, Cart, Upsell, RTO Suite, and Limechat. The switch delivered:
- Branded One-Page Checkout: Cut form fatigue with PIN autofill and a seamless visual flow.
- Cart-Based Upsells: AOV naturally increased with in-cart recommendations.
- COD Risk Management: RTO Suite nudged users toward prepaid and flagged risky CODs.
- No-Code Control: Discount copy, banners, and payment nudges were editable by marketing—no devs needed.
- Rapid Setup: Full deployment was completed in under 72 hours.
Results Realized
In just 12 months post-implementation, House of Suhi saw compounding gains:
In June 2025, Suhi recorded its highest single - day revenue. Powered by new colour-forward collections and an upgraded cart with upsell flows, the brand hit this milestone without spending a rupee more on ads.
Bottom Line
Shopflo empowered House of Suhi to scale fast, without tech bottlenecks or brand dilution. From checkout to upsell to RTO recovery, every touchpoint now works harder. For a bootstrapped brand, that’s not just growth - it’s survival.
With every other tool we had to compromise on speed or design. Shopflo gave us both—so we never even thought of switching back.
Curious how this could work for you?
Let’s make it real. Book a call with our team, and we’ll show you exactly how Shopflo can drive real impact for your brand.
