How Forever52 Achieved 22X ROI Through Anonymous Visitor Identification and Personalized Retargeting

Beauty

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Shop pass

Forever52 is a cult-favorite beauty brand making waves in the hyper-competitive D2C space with high-performance, high-attitude cosmetics. With runway-ready pigments, fearless formulations, and a vibe that screams main character energy, the brand empowers beauty lovers to turn the everyday into a statement and wear their power, unapologetically.

The Challenge

Forever52 faced the challenge of cutting through the noise—especially when ready-to-buy customers dropped off mid-journey, turning promising visits into lost sales. They faced the following challenges:

High drop-off rates during crucial moments like product exploration, cart abandonment, and discount hunting
Difficulty identifying a large portion of website visitors who remained anonymous throughout their journey

The Solution

Shopflo activated ShopPass, enabling seamless, automated logins for previously unknown users—powered by Shopflo’s network.
With the help of Limechat, they built targeted conversational journeys to re-engage and convert these users.

As a result, Forever52 now automatically converts up to 13% of anonymous visitors into paying customers through personalized, context-aware journeys tailored to different user segments.

The Results

Within just 7 days of activation:

Forever52 identified 13% of previously anonymous visitors
Recovered ₹2.5L in lost revenue
Achieved a 22X return on investment

In beauty retail, timing and messaging are everything. By delivering personalized nudges at just the right moment, Forever52 stayed top-of-mind for distracted shoppers—turning indecision into action.

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Shop Pass and Limechat transformed how we engage with our website visitors. They helped us uncover anonymous users, deliver hyper-personalized messages, and cut through the noise to turn browsers into loyal customers in a fiercely competitive beauty market.

Growth team, Forever 52