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Beauty
Shop pass
Forever52 is a cult-favorite beauty brand making waves in the hyper-competitive D2C space with high-performance, high-attitude cosmetics. With runway-ready pigments, fearless formulations, and a vibe that screams main character energy, the brand empowers beauty lovers to turn the everyday into a statement and wear their power, unapologetically.
Forever52 faced the challenge of cutting through the noise—especially when ready-to-buy customers dropped off mid-journey, turning promising visits into lost sales. They faced the following challenges:
Shopflo activated ShopPass, enabling seamless, automated logins for previously unknown users—powered by Shopflo’s network.
With the help of Limechat, they built targeted conversational journeys to re-engage and convert these users.
As a result, Forever52 now automatically converts up to 13% of anonymous visitors into paying customers through personalized, context-aware journeys tailored to different user segments.
Within just 7 days of activation:
In beauty retail, timing and messaging are everything. By delivering personalized nudges at just the right moment, Forever52 stayed top-of-mind for distracted shoppers—turning indecision into action.
ShopPass and Limechat transformed how we engage with our website visitors. They helped us uncover anonymous users, deliver hyper-personalized messages, and cut through the noise to turn browsers into loyal customers in a fiercely competitive beauty market.