How Imagimake Turned Anonymous Visitors Into Real Revenue

A Shark Tank-featured brand, Imagimake brings creativity to kids’ hands through DIY toys and craft kits. With a loyal customer base and solid D2C traffic, they were already winning with Shopflo’s smooth checkout, reward-based nudges, and clean UI.

The Challenge Ahead

Even with an optimized checkout, something was off.

Hundreds of anonymous visitors browsed daily but left no trace to follow up.
High-intent shoppers dropped off at checkout, distracted or undecided, with no nudge to come back.

No email. No phone. No way to chase them.

The Solution

Imagimake didn’t need more visitors - they needed to catch the ones already knocking.The Brand plugged this gap by activating Shop Pass and connecting LimeChat, amplifying Shopflo’s strengths even further.

Shop Pass quietly captured over 200 anonymous visitors/day, giving them a name, number, and a way back.
LimeChat used this real-time data to drop precise, friendly nudges over WhatsApp:
- “Still thinking about that kit?”
- “Your cart’s waiting. Here’s 10% off for today only.”

It wasn’t spray-and-pray. It was behavior-triggered and on point.

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*Limechat’s enriched and segmented communication funnel, helping brands selectively nudge users to close a sale or drive upsells after the first purchase.*

*Imagimake had loaded their checkout with nudges to create urgency, position value and show all the possible offers at once.*

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The Results Realized

200+ new shoppers/day, identified and added to flows with Shop Pass
15% conversion rate on WhatsApp, beating industry standards

₹2.5 lakhs+ in fresh conversions from shoppers who would’ve stayed untargeted.

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