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Fashion
Shop pass
Shop pass
Mazikien blends Milan’s street-style design with the soul of Bombay, crafted for women who dress with purpose. It’s a non-seasonal, high-AOV women’s western wear label that attracts fashion-forward shoppers across age groups.
Despite strong traffic from paid campaigns, Mazikien identified a gap in converting high-intent anonymous users—particularly those dropping off from product, cart, or checkout pages. Their existing setup wasn’t capturing enough of this opportunity, leaving ROI on the table. They had the following challenges:
Shopflo introduced Shop Pass, enabling seamless logins that convert unknown visitors into known users—unlocking deeply personalized retargeting.
By leveraging behavioral signals, Shop Pass identifies and tracks user journeys that would have otherwise remained anonymous.
Limechat then triggers smart, conversational nudges based on the user’s drop-off point, presenting exclusive, personalized offers.
Together, this combination allowed Mazikien to deliver timely, relevant messages that brought users back to complete their purchases.
Within just 7 days of activation:
“We’ve always seen solid results tackling cart and checkout abandonment with Shopflo and Limechat, but Shopflo’s new solution, ShopPass, took things to another level. It helped us tap into a segment of users we didn’t even know we were losing. The impact was immediate and we turned missed opportunities into measurable revenue in just 7 days”