How Krvvy optimized checkout for Speed, Simplicity & 33% higher conversion

+33%

Increase in Conversion rate

+6%

Increase in prepaid share

Meet the brand

Krvvy is a Noida-based women’s innerwear brand founded by Yash Goyal and Anant Bhardwaj. Launched in 2023/24 to bring more comfort, functionality, and openness to the category, the brand gained wider recognition after securing a deal on Shark Tank India. Krvvy focuses on building products and conversations that make intimate wear more approachable for Indian consumers.

Meet the brand

Challenge

Before moving to Shopflo, Krvvy was working with another checkout partner. According to the team, the earlier setup had capability and capacity limitations, and many processes still had to be handled manually.

At the same time, the brand was growing quickly. As order volume increased, so did the need for a checkout experience that could reduce friction, improve payment behavior, and scale with the business.

For Krvvy, the problem was not just “checkout performance” in isolation. It was about creating a smoother shopping experience for customers while giving the team more control over payment logic, discounting, and conversion levers.

Before Shopflo, Krvvy’s overall website conversion rate, from visitors to completed orders, stood at 1.8%.

Evaluation criteria

“All customers want is a seamless experience. If checkout becomes complicated or takes too many steps, that’s where drops happen.”

– Yash Goyal, Co-founder, Krvvy

For Krvvy, the decision came down to a core principle: ease of shopping.

The team wanted a checkout experience that felt seamless on mobile, reduced unnecessary steps, and made it easier for customers to complete their purchase without confusion or drop-off.

What stood out to them was that Shopflo was not just solving for the current stage of the business, but also helping answer new questions that emerge as a brand scales - from payment optimization to customer drop-offs to COD behavior.

They also found the dashboard easy enough to use independently for:

payment configurations
discount logic
UI and UX changes
ongoing experimentation

That ease of use mattered because it let the Krvvy team move quickly without depending heavily on external support for every small change.

One of the strongest themes from the conversation was support.

Krvvy highlighted Shopflo’s responsiveness and hands-on support as a major differentiator. The team specifically called out the speed and consistency of help available through their WhatsApp support group, saying that someone was always available to respond when needed.

For a fast-moving D2C brand, that reliability mattered as much as the product itself.

Brand support from the Shopflo team is crazy good. We have a WhatsApp group called SOS, and whenever we post something there, someone from the team responds immediately. Hands down one of the best teams I’ve worked with.

– Yash Goyal, Co-founder, Krvvy

Solution & strategies

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1. Reducing checkout friction

Krvvy’s team believed strongly that checkout should feel simple, fast, and intuitive especially on mobile.

Their view was straightforward: when a customer has already decided to buy, the checkout should not create extra effort. A complicated flow leads to drop-offs, while a seamless flow supports conversion.

This philosophy aligned closely with why they adopted Shopflo in the first place.

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2. Shifting COD to prepaid with smarter payment incentives

One of the key focus areas for Krvvy was improving prepaid adoption.

As a growing brand, COD was important for trust-building, especially with first-time buyers. But over time, the team began testing different combinations of payment nudges to improve prepaid share.

Their most effective mix included:

COD remained available without extra fees
2% prepaid discount
EMI options
Providing widely used payment methods like UPI and EMI to make payment faster and easier.

These experiments helped the team better understand what actually influences customer behavior at checkout.

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3. Using freebies to increase perceived value

Krvvy also used milestone-based freebies inside the cart and checkout journey.

Instead of treating gifting as a discount mechanic alone, the brand used it to increase customer value perception.

For example, shoppers unlocking accessories such as nipple pasties or body tape at specific milestones made the purchase feel more rewarding without adding unnecessary complexity.

For the brand, freebies were not just a promotional tool they were a way to make the customer feel valued.

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Impact

After implementing Shopflo, Krvvy saw a measurable improvement in conversion.

Results:

33.1% increase in conversion rate
The brand reached 60% prepaid share
The team also identified a clear path to push prepaid share further toward 70%

Beyond performance metrics, Shopflo also changed how the Krvvy team manages checkout operations.

Earlier, making changes to payment options, discount logic, or checkout behavior required more coordination and manual effort. Today, these decisions can be managed directly from the Shopflo dashboard.

This allows the team to quickly experiment with payment incentives, adjust checkout logic, and optimize conversion as the brand scales without operational friction.

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Bottom line

For Yash, one lesson stands out clearly as Krvvy continues to grow: checkout decisions directly influence customer behavior.

Founders often focus heavily on marketing and acquisition, but the moment of purchase deserves equal attention. Payment options, incentives, and checkout simplicity can meaningfully influence whether a customer completes the purchase — and how they choose to pay.

As Yash puts it:

For growing D2C brands, the takeaway is simple: optimize the buying experience as carefully as you optimize acquisition. Small improvements at checkout can compound into meaningful gains in conversion, prepaid adoption, and overall customer satisfaction.

“Give customers the payment options they prefer, and make the experience simple. If the value feels fair and the checkout is easy, customers will complete the purchase.”

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Yash Goyal, Co-founder, Krvvy

Curious how this could work for you?

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