How a sexual wellness brand used EMI & Split COD to fix drop offs

+30%

AOV Lift

Meet the brand

Founded by Leeza Mangalda, Leezu's is a fast-growing sexual wellness brand that has quickly become a trusted name in India’s D2C landscape. With a product range priced between ₹2,500–₹5,500, the company focuses on breaking stigma, building trust, and making modern intimacy products accessible and discreet for Indian consumers.

Meet the brand

Challenge

For Leezu's, hesitation at checkout was a recurring challenge, even among high-intent shoppers. Stigma, coupled with price sensitivity, often led to abandoned carts. The brand also noticed steep drop-offs at the payment step, where trust declined the most.

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Key challenges included:

Expensive products feeling like a heavy one-time spend
Checkout abandonment due to stigma and trust gaps
RTO risk from standard COD orders
Missed opportunities to offer affordable payment flexibility

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Solution

The answer wasn’t in deeper discounts or flashier ads. It was in rethinking the checkout flow itself.

Here’s what changed:

Trust-Building Nudges: A simple banner at the beginning of the checkout process, powered by Shopflo reassured customers about privacy. Additionally a second checkout banner with “Save ₹30 on UPI Orders” acted as an instant win.

Split COD: Instead of offering plain Cash on Delivery, Leezu's split it: ₹100 upfront, the rest on delivery. Customers kept flexibility, while the brand cut down RTO risk.
Seamless EMI Integration: Snapmint’s 0% EMI option appeared directly in checkout, breaking down higher-AOV products into smaller, accessible payments (e.g., ₹225 upfront + ₹674 across 3 EMIs). No credit card required.

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Results Realized

Within 3 months, checkout became a growth engine.

EMI didn’t just capture hesitant buyers; it expanded basket size and lifted conversions in a category where trust is everything.

Metric	Shopflo + Snapmint Impact
EMI Share of Checkouts	↑ 12–15% (month on month)
AOV (EMI Buyers)	₹2,115–₹2,185
AOV (Others)	₹1,625–₹2,450

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Bottom Line

Adults in India aren’t holding back anymore. They just need the right nudge at checkout.

Leezu's showed how powerful those nudges can be. By stacking subtle trust signals (like UPI savings), reimagined COD with partial prepayment, and effortless EMI, the brand turned checkout into a true growth engine.

‍The playbook is clear: COD splits cut RTO, EMI makes big baskets feel light, and UPI discounts deliver instant gratification. Together, they transform payments from a barrier into a catalyst for scale.

With Snapmint BNPL and Shopflo’s seamless cart, Leezu's proved that when pleasure is made affordable, trustworthy, and effortless, customers don’t just browse, they buy.

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Curious how this could work for you?

Let’s make it real. Book a call with our team, and we’ll show you exactly how Shopflo can drive real impact for your brand.

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