How Mazikien recovered ₹1.1L in revenue in just 7 days using Shop Pass

+18%

Conversion rate

Meet the brand

Mazikien blends Milan’s street-style design with the soul of Bombay, crafted for women who dress with purpose. It’s a non-seasonal, high-AOV women’s western wear label that attracts fashion-forward shoppers across age groups.

Meet the brand

Challenge

Despite strong traffic from paid campaigns, Mazikien identified a gap in converting high-intent anonymous users- particularly those dropping off from product, cart, or checkout pages. Their existing setup wasn’t capturing enough of this opportunity, leaving ROI on the table. They had the following challenges:

High daily website traffic (~1,500 users), but only 3% were reaching the checkout stage.
A conversion rate aligned with fashion D2C norms (1–2%), but given their traffic volume, Mazikien knew there was room to improve.

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Solution

Shopflo introduced Shop Pass, enabling seamless logins that convert unknown visitors into known users—unlocking deeply personalized retargeting.
By leveraging behavioral signals, Shop Pass identifies and tracks user journeys that would have otherwise remained anonymous.

Limechat then triggers smart, conversational nudges based on the user’s drop-off point, presenting exclusive, personalized offers.

Together, this combination allowed Mazikien to deliver timely, relevant messages that brought users back to complete their purchases.

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Results

Within just 7 days of activation:

Mazikien achieved an 18% conversion rate on retargeted communications, recovering ₹1.1L in revenue within a week.
They also saw a 9x improvement in conversion among re-engaged users.

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“We’ve always seen solid results tackling cart and checkout abandonment with Shopflo and Limechat, but Shopflo’s new solution, ShopPass, took things to another level. It helped us tap into a segment of users we didn’t even know we were losing. The impact was immediate and we turned missed opportunities into measurable revenue in just 7 days”

Dhruv Rastogi, Co-founder, Maziken

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