How a small discount boosted prepaid orders for Nestasia?

+6%

Prepaid share

+5%

Cart to checkout conversions

Meet the brand

Founded in 2020 by Aditi Murarka and Anurag Agrawal, Nestasia is on a mission to “Make Home Special.” With 5,000+ products across 8 categories, the brand offers design-driven, premium home and lifestyle essentials that blend global trends with everyday functionality, helping people create spaces they truly love.

Meet the brand

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Challenge

As a D2C-first brand, Nestasia quickly became known for its premium home and lifestyle products. But as orders scaled, checkout became a friction point.

Shopify’s original two-step checkout slowed down conversions, and the team was looking a solution to:

Improve checkout speed
Reduce drop-offs
Increase prepaid adoption

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Solution

Shopflo allows us to modify the checkout process based on customer tags. The flexibility Shopflo checkout brings has been invaluable for tailoring the checkout experience.

‍— Anurag Agrawal, Co-founder, Nestasia

Nestasia partnered with Shopflo to make checkout smoother, faster, and more adaptable. According to founders, the decision came down to factors that went beyond just functionality:

One-click checkout with prefilled addresses reduced time-to-purchase.
iOS native auto-login support across multiple brands, a unique advantage over competitors; critical for Nestasia’s strong iOS user base
Checkout & Cart design aesthetics that matched Nestasia’s premium brand language (led by Aditi, co-founder and creative head)
Fast checkout loading speed, reducing drop-offs from wait times.
Proactive responsiveness with Shopflo’s support team quickly solving issues and co-building new features such as Gift wrap and Personalised note that increased AOV.
Customization flexibility such as modifying checkout flow based on customer tags that lead to dynamic banner customization, payment method prioritization and selective prepaid offer display

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Results realized

With Shopflo powering checkout, Nestasia saw measurable improvements:

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Metric	Shopflo Impact
Cart load speed	+80%
Cart to checkout conversions	+5%
Prepaid share	+6%

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A standout driver was Nestasia’s ₹20 prepaid discount. Even though their AOVs are much higher, this small incentive had a big psychological impact. Customers felt rewarded, nudging them to choose prepaid over COD, directly boosting prepaid orders by almost 6%.

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Bottom line

For Nestasia, retention starts with great product quality. Strong customer feedback naturally drives repeat purchases. On top of that, post-purchase journeys and segmented messaging further encouraged shoppers to return—directly lifting lifetime value (LTV).

Looking ahead, Nestasia is expanding into new categories and moving towards a stronger omnichannel presence with more offline stores and production facilities.

"Checkout is very critical part of the process. Shopflo’s support team has been very responsive, the team has been very open is providing multiple points of contact event though we have a POC but we do have access to several people and that helps us solve issues quickly and even building features we needed."

Anurag Agrawal, Co-founder, Nestasia

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