Close Cookie Popup
Cookie Settings
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. More info
Here’s how Scarters, a luggage brand, increased its AOV by 27%
Industry:
Luggage & Bags
Products Live:
Checkout
Features:
No items found.
+27%
Increase in AOV
+12%
Increase in prepaid share
Meet the brand
Scarters began in Pune in 2016 when Darshan Shah set out to make bags that were built to last and simple to love. Today, the brand’s backpacks, messengers, and travel accessories are known for their clean design, thoughtful details, and honest craftsmanship. From the T2 Backpack to the Office Messenger, each piece is built to look good, last long, and simplify everyday travel.
Meet the brand
Scarters began in Pune in 2016 when Darshan Shah set out to make bags that were built to last and simple to love. Today, the brand’s backpacks, messengers, and travel accessories are known for their clean design, thoughtful details, and honest craftsmanship. From the T2 Backpack to the Office Messenger, each piece is built to look good, last long, and simplify everyday travel.
Challenge
As Scarters’ online business grew, their old checkout started to slow them down. What worked at smaller volumes couldn’t keep up with higher orders and customer expectations.
The biggest roadblock was flexibility. Scarters was locked into a single payment gateway, leaving no room to compare gateways, A/B test success rates, or reroute transactions during downtime. That meant every outage or failed payment directly hit sales and customer trust.
Visibility was another gap. The team couldn’t track where users dropped off in the payment flow or measure gateway-level success rates. Every failed payment felt like a blind spot — they could see the loss, but not why it happened.
To make things tougher, Meta ads weren’t tracking properly. Without server-side tracking, Scarters couldn’t link checkout data to ad results, making campaign reporting incomplete and optimization guess-based.
“I wanted to integrate multiple payment gateways into one checkout. That was my core problem.”
— Yash, Strategic Marketing Analyst, Scarters
Solution
Partnering with Shopflo transformed Scarters’ checkout experience from rigid to intelligent.
- Unified Multi-Gateway Checkout: Enabled real-time switching and A/B testing across gateways to maintain uptime and optimize success rates.
- Enhanced Data Visibility: Provided a detailed view of every stage in the payment journey — from initiation to completion. The team could now track gateway performance, identify drop-off points, and make fast, data-backed optimizations.
- Server-Side Meta Tracking: Introduced reliable server-side event tracking that improved Meta ad attribution accuracy, helping Scarters tie ad spend directly to completed transactions and reduce data mismatches..
Shopflo didn’t just improve checkout efficiency, it gave Scarters the visibility, flexibility, and control needed to scale confidently.
Results realized
The impact was immediate and measurable, proving that a smarter checkout directly fuels stronger business outcomes.
Bottom line
Shopflo gave Scarters what every founder wants at scale: a checkout that moves as fast, learns as deeply, and converts as confidently as the brand itself
Shopflo provides me flexibility — I can test gateways, track success rates, and get transparent updates instantly.
Curious how this could work for you?
Let’s make it real. Book a call with our team, and we’ll show you exactly how Shopflo can drive real impact for your brand.
