How an Apparel Brand Cut RTO from 20% to Under 3%

+45%

Increase in AOV

3% (from 20%)

RTO

Meet the brand

Founded by Supreeth Kashyap and Rishabh Harish, Wellbi is an eco-friendly apparel brand established in October 2021. Based in Mysore, this D2C brand crafts bamboo-based apparel that’s both ultra-comfortable and eco-conscious.

Meet the brand

Challenge

As Wellbi’s demand scaled, checkout became a critical pain point:

High RTO rates (20% in June 2024) were eating into margins
Native Shopify checkout was too slow and clunky
Limited prepaid adoption and no easy upselling opportunities

“COD is always a nightmare for any brand.”
Supreeth, Founder, Wellbi

Solution

Wellbi’s team had tried multiple solutions, starting with Shopify’s native checkout, then experimenting with Simple and GoKwik. But none could deliver the right balance of speed, reliability, and RTO control. By mid-2024, it was clear that checkout had become a growth bottleneck.

That’s when they moved to Shopflo. The decision was driven by three priorities: a faster checkout experience, stronger RTO protection, and flexibility to scale with the brand’s needs.

Here’s what changed:

RTO Suite: Brought RTO down from ~20% to under 3%, with COD defaulters auto-blocked.
Split COD: Partial advance options cut cancellations and improved order acceptance.
Prepaid Growth: Nudges and trust-building flows increased prepaid share.
Upsell: Built-in upsells boosted AOV as Wellbi expanded product categories.
Customer Support: A higly responsive support team ensured Wellbi’s queries were addressed quickly and without delays.
Reliable Infra: In the words of our client the downtime with Shopflo is extremely low.

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Results Realized

Switching to Shopflo reshaped Wellbi’s entire post-click experience.

COD losses came under control, customers started choosing prepaid more often, and every order was worth more. The improvements showed up quickly in the numbers:

Metric	Before Shopflo	After Shopflo
Average Order Value	Baseline	+45% increase (in < 1 year)
Conversion Rate	Baseline	+20.72% increase (in < 1 year)
RTO Rate	~20%	Under 3%

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Bottom line

By fixing RTO, reducing COD risk, and boosting AOV through upsells, Wellbi turned checkout into a dependable foundation for scaling. Today, the brand is scaling toward 10,000 monthly orders with Shopflo as a trusted partner.

You need to focus on product and marketing. The rest should be supported properly—and Shopflo is one of the major supports for any ecommerce company right now.

Supreeth, Founder, Wellbi

Curious how this could work for you?

Let’s make it real. Book a call with our team, and we’ll show you exactly how Shopflo can drive real impact for your brand.

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