How Wellbi cut RTO by 17% while boosting AOV 45%

+45%

Increase in AOV

+21%

Conversion rate

17%

Decrease in RTO

Meet the brand

Wellbi, founded in October 2021 and based in Mysore, is a D2C brand creating bamboo-based apparel that’s both ultra-comfortable and planet-friendly. From t-shirts to innerwear, their mission is clear: to make clothing that feels better than cotton or polyester while leaving a lighter impact on the planet.

Meet the brand

The Challenge

As demand scaled, Wellbi ran into critical checkout challenges:

High RTO rates (20% in June 2024) eating into margins
Native Shopify checkout too slow and clunky
Lack of smooth prepaid adoption and upselling opportunities

“A lot of people order and when the products reach there, will not be ready to pick it up from the partner. it would come back. RTO was at 20% back in 2024 June.”

— Supreeth, Founder, Wellbi

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Solution

Wellbi switched from Shopify’s native checkout (and later Simple and GoKwik) to Shopflo—looking for faster checkout, RTO control, and more flexibility. The results were immediate:

Here’s what changed:

RTO Suite: RTO dropped from ~20% to less than 3%, with COD defaulters auto-blocked.
Split COD: Partial advance option cut cancellations and increased order acceptance.
Prepaid Growth: Prepaid nudges boosted prepaid share alongside trust-building flows.
Upsell: Checkout Upsell became a favorite feature, driving higher AOV as Wellbi expanded categories.
Reliable Infra: “The downtime with Shopflo is very, very less, like extremely low.”
Customer Support: “Whenever we faced an issue, our issues were resolved very fast… even outside working hours.”

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Results realized

Metric	Before Shopflo	After Shopflo
Average Order Value	Baseline	+45%
Conversion Rate	Baseline	+21%
RTO Rate	~20%	Under 3%

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Bottom line

By solving RTO, reducing COD risk, and boosting AOV through Upsell, Wellbi turned checkout from a bottleneck into a growth driver. Today, they’re scaling toward 10,000 monthly orders with Shopflo as a trusted partner.

You need to focus on product and marketing. The rest should be supported properly—and Shopflo is one of the major supports for any ecommerce company right now.

Supreeth, Founder, Wellbi

Curious how this could work for you?

Let’s make it real. Book a call with our team, and we’ll show you exactly how Shopflo can drive real impact for your brand.

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