Close Cookie Popup
Cookie Settings
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage and assist in our marketing efforts. More info
“In the world of e-commerce, the journey from cart to doorstep is where customer satisfaction is truly tested.”
You’ve done everything right—your product looks great, ads are running, and traffic is coming in. But just as you’re about to close the sale… it slips away.
One click is too many.
One missing payment method.
One unexpected fee.
One day too late.
That’s all it takes to lose a customer.
Your cart and checkout is your final chance to win or lose the sale. In this blog, we’ll break down the most common friction points in the checkout journey and how you can fix them with smarter design, faster flows, and some powerful tools to keep buyers coming back.
Think about the last time you abandoned your cart. Maybe you found a better deal. Maybe the checkout asked for too much info. Maybe delivery wasn’t clear. Or maybe there were surprise charges right at the end.
Quick Fix
By connecting insights across a massive brand network, Shopflo minimizes repeat data entry and keeps the experience lightweight, personal, and fast.
2. Reducing friction at point of payment
If your checkout doesn’t support a shopper’s preferred way to pay, you’re giving them a reason to leave.
In India especially, trust and flexibility matter. Cash on Delivery is still preferred in many regions, and payment flexibility can make or break a high-value sale.
Quick Fix
Shopflo supports Split COD—a small upfront payment at checkout, with the rest at delivery, building mutual trust.
Built-in support for Buy Now, Pay Later (BNPL) makes higher-value purchases more approachable.
Smart payment routing improves success rates by prioritizing the best-performing methods for each user.
More ways to pay = fewer abandoned carts.
Hidden costs are a dealbreaker. If shipping fees or taxes suddenly appear at the end, it feels unfair or sneaky, even if you didn’t mean it that way.
Show all costs upfront. When people know exactly what they’re paying, they’re more likely to trust you and complete the purchase. A customisable top and bottom banner on the point of checkout can keep your buyers informed and readily open to the additional costs or offers.
Real-Time Cost Breakdown Widgets
Banners or expandable sections that clearly show tax, shipping, discounts, and final total—adjusting as the user adds/removes items.
Personalized Offers Display
Shopflo can highlight available coupon codes or personalized discounts during checkout, reducing the need for customers to go hunting for better deals elsewhere.
Trust Badges and Assurance Tags
Display shipping promises, return policies, and guarantee icons through customizable banners—giving users assurance and reducing purchase anxiety.
4. Keeping your brand front and centre
Too often, the final step feels disconnected from the brand experience users fell in love with.
Custom-Branded Checkout UI
Unlike generic checkout engines, Shopflo allows deep customization so your checkout still feels like your brand—not a third-party redirect.
Native Mobile Optimization
Designed for conversion on mobile. Shopflo’s checkout adapts to screen size and tap behavior, minimizing accidental drop-offs on smaller devices.
Clarity builds trust.
✅ Make Checkout Fast and Simple
✅ Offer Smarter Payment Options
✅ Be Clear on Costs
Show real-time tracking. Updates on location, time left, and delivery stages help people feel in control, and keep them from calling support.
Same-day, next-day, weekend, scheduled – let them choose what works.
Even if the delivery takes a few days, giving people control makes them happier.
If there’s a delay, don’t hide it. Send a quick update via SMS, WhatsApp, or email.
Being clear builds trust – even when things don’t go perfectly.
Walmart wanted to beat Amazon. So they turned their 4,600 stores into mini-warehouses and built a local delivery network.
The result? They could reach 95% of U.S. homes in under 3 hours, and their online sales finally became profitable.
What it shows: Delivery isn’t just the backend. It’s a secret weapon for customer trust and growth.
Here’s what you can start create loyal customers:
Customer experience doesn’t end at the “Buy Now” button. It definitely begins there though.
That’s how loyalty happens.
One great delivery at a time.